The American airline Delta has launched its first-ever fashion collection in collaboration with Issa Rae at Los Angeles Fashion Week. The collaboration features a unique travel collection by six small business owners.
Delta launched its first-ever fashion collection at Los Angeles Fashion Week on October 7th. The collection is a collaboration with American multi-hyphenated artist Issa Rae. The event was streamed live on Delta’s Instagram account and can be rewatched here.
The collection is named Runway Runway and features an exclusive, limited-edition collection designed by six small fashion designers from across the United States. Described by Delta as “a globetrotter’s wardrobe created by travellers for travellers”, the collection was presented in an aeroplane hangar in Hawthorne, Los Angeles, California, and is available for purchase in limited quantity at DeltaRunwayRunwayCollection.com.
“Our partnership with Issa has been a dream come true for Delta, allowing us to connect over our shared passion of lifting and connecting small businesses with others around the globe,” said Emmakate Young, Managing Director – Brand Marketing and Sponsorships at Delta. “As travel demand continues to rise, this campaign and the travel-inspired collection show that it’s time to explore. We hope Delta’s Runway Runway encourages others to be present, make new connections and find their own inspiration through travel.”
Delta’s effort to support small businesses has a long history, and their goal with Runway Runway was to showcase and inspire diverse fashion designers from across the US. This is why their collection is a collaboration with six small fashion designers, who were all brought into the spotlight at the show. Here is a small overview of them.
“My collaboration with Delta’s Runway Runway campaign is about more than showcasing the travel-inspired collections from these six unique, creative designers,” Issa Rae said. “It’s about elevating their stories, each deeply rooted in the belief that there is comfort in human connections, strength in being present, and inspiration to be found in the adventures we embark on.”
Do you think Delta’s collaboration with Issa Rae to showcase small fashion designers as part of their first fashion collection is a good idea? Let us know down below!
Samuel Gachon is an aspiring writer and journalist from Brisbane, Australia. He holds a Bachelor's degree in creative writing with a minor in entertainment at Queensland University of Technology. Aside from his work at Travel Radar, Samuel works as a freelance writer for Collider, and has previously written for other publications such as Indulge and other Queensland Magazines titles, and the website Embrace Brisbane. His short stories and poetry have been published in the online flash fiction publications AntipodeanSF, and the student-run magazine ScratchThat.
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