Meta is ending support for Instant Articles, a proprietary mobile format it debuted in 2015 to quickly load news articles on the Facebook app, Axios has learned.

Why it matters: It's part of a broader effort by Meta to move away from investments in news content on its apps.

Details: The company plans to discontinue support for Instant Articles in mid-April 2023, giving news publishers six months to readjust their Facebook strategies, a source told Axios.

The big picture: Products that debuted years ago to make it easier and faster to load news articles on mobile have been discontinued in the past few months in response to improvements in the mobile web experience that make such platform-specific products obsolete.

Between the lines: As more social platforms, like Meta, lean into short-form vertical video, most publishers are investing in video content for those platforms anyway.