Circular Fashion Starts at the Beginning: An Eyewear Case Study | Greenbiz

2022-10-08 17:37:34 By : Ms. Hua Li

Date/Time: October 18, 2022 (12-1PM ET / 9-10AM PT)

From our clothes and eyeglasses to the water bottles and handbags we carry, the choices we make about how we present ourselves to the world says a lot about who we are and what we value. And according to recent research from Shelton Group, a third of Americans want to be seen as someone who buys green products. What makes fashion green has everything to do with what it’s made from. While a lot of the focus on making fashion more sustainable is on the end-of-life impacts (148 metric tons of waste per year by 2030), we must also “green up” the inputs, using sustainable materials to minimize the disastrous impacts of unsustainable farming, logging and extraction, and pollution of waterways. These inputs must also be durable to ensure longevity of the final products. Eyewear crosses the boundaries between fashion and functionality, making materials highly critical. Join circular materials innovator Eastman and two leading eyewear companies as they discuss their journey to convert entire portfolios to sustainable materials.

In this hour-long webcast you’ll learn:

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